Raincoat Claims
Consulting
A high-performance, SEO-driven website built for a nationwide claims consulting firm specializing in OSHA defense and workers' compensation management, designed to establish authority and generate qualified leads across all 50 states.
About This Project
Our client, a team of former OSHA inspectors and instructors, needed a complete brand refresh and professional web presence that would establish their authority in claims consulting, generate leads nationwide, and provide state-specific compliance resources for employers across all 50 states. We delivered a full logo redesign and brand identity system alongside a high-performance website.
Brand Refresh & Authority-Building Design
We started with a complete logo and brand identity redesign, transforming the original mark into a bold, confident system built around Navy and Amber. The redesigned logo features heavy strokes and a square icon container with zero border radius — mirroring every UI element across the site. The result is a cohesive brand system that conveys authority from favicon to building sign, and reproduces cleanly on apparel, print, and digital surfaces alike.
- Full logo redesign with primary, dark variant, and icon mark lockups
- Navy + Amber color system aligned with the zero border-radius design language
- Apparel-ready geometry for embroidery, screen printing, and merchandise
Nationwide State Coverage System
The cornerstone of the site's SEO strategy is a programmatic content system that generates over 100 state-specific pages. Using Next.js dynamic routes, we built dedicated pages for both workers' compensation and OSHA compliance across all 50 states, each with unique, localized content optimized for state-specific search queries.
- 50+ dynamically generated workers' compensation state pages
- 50+ dynamically generated OSHA compliance state pages
- State-specific content with localized SEO metadata and structured data
Industry-Leading Website Features
Lead Capture System
We built a Cloudflare Turnstile-protected contact form that captures qualified leads while blocking spam and bots. Form submissions trigger automated email notifications via Resend, ensuring the client's team receives instant alerts for every new inquiry with full lead details.
State-Specific Content Architecture
Using Next.js dynamic routing, we created a scalable architecture that generates dedicated pages for workers' compensation and OSHA compliance in every U.S. state. Each page features unique, state-relevant content that targets high-intent local search queries.
Structured Data & SEO
Comprehensive JSON-LD structured data is programmatically generated for every page, including Organization, LocalBusiness, and Service schemas. Dynamic OG images are generated per-page for rich social sharing, and automated sitemap generation ensures complete search engine coverage of all 100+ pages.
Analytics & Conversion Tracking
PostHog analytics integration provides detailed insights into visitor behavior, form submissions, and conversion funnels. Custom event tracking on the lead capture form enables data-driven optimization of the client's lead generation pipeline.
Technical Excellence
Our website follows modern development best practices and delivers an exceptional user experience. Key technical highlights include:
This project demonstrates our ability to create modern, effective websites that not only look great but also drive business results through strategic design and technical excellence.
Industry-Leading Performance
Raincoat Claims demonstrates exceptional web performance, accessibility, and best practices, with outstanding scores that significantly exceed industry standards across all key metrics.
* Our scores are exceptional compared to industry standards. Median scores: Performance: 31, Accessibility: 80, Best Practices: 71, SEO: 86. Only 10% of websites score above 80 in Performance, making our results truly outstanding. Source
Performance Score: 90-100
Exceptional load times and optimized resource utilization provide a smooth, responsive experience across all devices and network conditions.
Accessibility: 90-100
Exceptional accessibility score demonstrates our commitment to inclusive design, ensuring all users can access and interact with content effectively.
Best Practices: 90-100
Strong adherence to modern web development standards and security practices ensures a reliable and secure user experience.
SEO: 90-100
Comprehensive search engine optimization ensures high visibility and discoverability, following current SEO best practices.
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